Benchmarks

Did everyone’s open market CPM drop this quarter… or just mine?

Contextualize your performance so that you can identify opportunities and prioritize challenges specific to your organization.

With direct and programmatic benchmarks, you can compare your eCPM across advertisers as well as ad and device types.

Burt Benchmarks Premium is powered by the robust Burt Data Network, which includes:

  • Geographic Focus: Specialized data from the US & Canada.

  • Versatile Data Sources: Direct and Programmatic data.

  • Advanced AI/ML: Unique advertiser mapping driven by entity resolution.

  • Extensive Publisher Network: Coverage > 16K Sites across broadcasters, sports leagues, news, lifestyle, and marketplaces.

  • Substantial Ad Spend Coverage: Over $3B in annual ad spend analyzed.

  • Massive Scale: 175B+ impressions processed.

Available Properties

Direct
With Direct Benchmarks, you can compare your eCPM across advertisers, ad types, and device types with the benchmark values.

Programmatic
With Programmatic Benchmarks, you can compare your eCPM across advertisers, partners, and transaction types with the benchmark values.

Sign up for the Monthly Newsletter

Sign up and receive a monthly Benchmarks report in your email with the latest Display and Video trends (in the Programmatic Open Auction field) and updates on the Top Advertisers and Partners.